diff --git a/README.md b/README.md
index 56e2bf4..f662430 100644
--- a/README.md
+++ b/README.md
@@ -1,11 +1,54 @@
-# kiosks.adrianshort.org
-Static site generator for website to track BT InLink kiosks planning appilcations. Output is adrianshort/kiosks-public
+# [kiosks.adrianshort.org](https://kiosks.adrianshort.org/)
 
-## How to build this site
+Static site generator for website to track BT InLink kiosks planning applications.
 
-1. Clone this repo to your local machine and go into its directory.
+## How to build this site locally
+
+### Setup - do this only once
+
+1. `$ git clone git@github.com:adrianshort/kiosks.git && cd kiosks`
 2. `$ bundle install`
 3. [Sign in to Morph](https://morph.io/users/auth/github) with your GitHub account.
-4. Download the SQLite database from the [InLink scraper on Morph](https://morph.io/adrianshort/inlink-scraper) and save it in your project's root directory. It should be named `data.sqlite`.
-5. `$ bundle exec bin/petrify`
-6. The built site is now in the `_site` directory. Deploy it as a static site wherever you like, eg [Netlify](https://www.netlify.com/).
+4. Go to your Settings page: https://morph.io/owners/YOUR-USERNAME/settings and copy your secret API key.
+5. `$ export MORPH_API_KEY=123456abcdef` (use the actual key value given)
+
+Add the `MORPH_API_KEY` to your `.profile` or `.bash_profile` file or similar as required so it's available for every shell session.
+
+### Build - do this every time
+
+1. `$ bundle exec bin/download` - gets the latest data from the scraper's API
+2. `$ bundle exec bin/petrify` - builds the static site
+
+The built site is now in the `_site` directory.
+
+If you've got build/deploy to Netlify set up (see below), use `[skip ci]` in your commit messages to avoid triggering a build every time you `git push`.
+
+## How to build and deploy this site on Netlify
+
+Use Morph to send a webhook HTTP POST request to [Netlify](https://www.netlify.com/), triggering Netlify to build and deploy the site using the latest version of the data.
+
+### Basic setup
+
+1. Sign in to Netlify.
+2. Click `New site from Git`
+3. Connect your GitHub account.
+4. Choose the `adrianshort/kiosks` repo to deploy, or your own fork of it.
+5. Use these settings: Branch to deploy: `master`, build command: `bundle exec bin/download && bundle exec bin/petrify`, publish directory: `_site`
+6. Click `Show advanced` and create a `New variable`
+7. Key: `MORPH_API_KEY`, Value: `123456abcdef` (use the actual key value given by Morph)
+8. Click `Deploy`. Netlify will now build and deploy the site.
+
+### Set up a webhook to trigger automatic builds/deploys when the scraper finishes
+
+1. Click `Site settings` for your Netlify site.
+2. `Build & deploy` tab > `Continuous Deployment`
+3. Click `Add build hook`.
+4. `Build hook name` can be anything you like, eg `Morph scrape completed`.
+5. `Branch to build` is `master`.
+6. Click `Save`.
+7. Copy the webhook URL, eg: `https://api.netlify.com/build_hooks/123456abcdef`.
+8. On Morph, go to the Settings page for your scraper.
+9. Click `Add webhook`.
+10. Paste the webhook URL and click `Update Settings`.
+
+Netlify will now build and deploy the site using the latest scraper data every time the Morph scrape succeeds.